Josh — my read

How I’d approach growth for Jauncey Kickboxing.

I’d keep this simple: get the right beginners interested, make the first class easy to book, and use a light follow-up system so more people become consistent members without creating a second job for you.

The core idea

One class proves the vibe. One month proves the routine.

The way I see it, the first class is not enough to sell a membership. It only answers: “Do I like this place?” The starter month answers the bigger question: “Can I actually make this part of my week?”

1

First class

I want them to meet you, feel the room, and realize this is beginner-safe.

2

Starter month

Then I’d give them 30 days to test the routine with a simple $XX for Y classes offer.

3

Membership

If the month works, the membership conversation feels natural instead of forced.

The ladder I’d use: free class or giveaway entry → starter month → full membership.

How I’d use the current class menu

I’d route beginners into the classes that already make sense.

The public schedule already gives us a clean path: bag training for the easiest first step, beginner technique for people who want skill, and all-levels classes once they are ready to make it routine.

First visit: bag training

I’d use Beginners Bag Training or All-Levels Bag Training as the easiest first-class path because it is non-contact, clear, and less intimidating.

If they want skill: technique

If someone is interested in real kickboxing skill, I’d point them toward Beginners Technique Class after the first touchpoint.

Then make it a routine

The starter month should help them test a weekly rhythm before they move into unlimited, non-contact, or higher-commitment membership options.

The customer ladder

Here’s the path I’d want a beginner to experience.

Interest

They see the offer

QR card, Google, Instagram, partner card, or a small ad.

First step

They book a class

The page explains the offer and sends them into WellnessLiving.

Habit test

They try a month

$XX for Y classes across 30 days.

Conversion

They join monthly

2x/week or higher if the routine works.

Before launch

First, I’d check what WellnessLiving can actually handle.

Because you already have WellnessLiving, I’d rather use it than add another system. But I also don’t want to pretend it is ready if it is not. I’d audit the setup first, then only fill the real gaps.

1

Booking path

I’d want a new beginner to book the right first class without you coordinating it manually.

2

Lead capture

I’d want name, phone, email, and their reason for kickboxing saved somewhere useful.

3

Follow-up

I’d want reminders, no-show follow-up, and a clean path from first class to starter month.

If WellnessLiving can do it, I’d keep everything there. If it can’t, I’d add the smallest outside tool needed — not a whole second CRM.

The rollout

The order I’d do this in.

I’d build the catch system before we send more people into it. Otherwise the campaign creates attention, but the follow-up work lands back on you.

00I’d audit WellnessLiving first

I’d check the booking link/widget, lead form, reminders, email/SMS permissions, source tracking, starter-month purchase option, reports, Marketing Suite, and Message Center. That tells us whether WellnessLiving can be the engine.

01Then I’d choose the offer and capacity

I’d pick the starter month price, number of classes, expiry, and beginner-safe class times. I’d also pick your max new first-timers per week so the funnel does not overload you.

02Then I’d set up the minimum tracking

I’d keep the tracking simple: source labels, pixels where useful, and enough reporting to see leads, bookings, show-ups, starter-month purchases, and memberships.

03Then I’d build the landing page and QR path

I’d use the page to explain the offer, reduce beginner nerves, ask why they want kickboxing, and send them into the right booking or lead path.

04Then I’d follow up based on their reason

If someone says fitness, confidence, self-defence, skill, stress relief, or routine, I’d want the first follow-up to reflect that. It makes the message feel more human.

05Then I’d move attendees into the starter month

After the first class, I’d change the message to: “Now test whether this fits your schedule.” That is what the starter month is for.

06Then I’d review weekly before scaling

I’d look at leads, bookings, show-ups, starter-month purchases, memberships, and your workload. If it feels heavy, I’d slow traffic down before adding more channels.

Where WellnessLiving fits

I’d try to make WellnessLiving handle the boring parts.

Booking + reminders

I’d want WellnessLiving to handle the booking path and reminders so beginners know what to do next.

Follow-up

I’d want simple follow-up for people who entered, booked, no-showed, attended, or are near the end of starter month.

Source tracking

I’d label whether someone came from QR, Google, partner, Meta, TikTok, Instagram, or referral.

Reports

I’d judge channels by attendance and memberships, not likes or clicks.

Launch options

I’d pick one first.

My first pick

QR/local partners

I like this if we want local, tangible, low-ad-spend traffic. I’d only use the giveaway if the rules/admin stay easy.

Simplest version

Free class + Google

If we want the lowest-friction version, I’d start here. It catches people already looking for kickboxing.

Later

Small Meta test

I’d use Meta after the funnel works. I’d leave TikTok for later unless you can make enough natural short videos.

My advice: I’d start with the smallest version you can run consistently, then scale only after the follow-up and starter month convert.

What I’d want to decide with you

I don’t need you to approve a huge plan. I need a few real answers.

If we get these right, everything after this gets easier. This is the meeting agenda I’d use before we put time or money behind the campaign.

I’d leave this conversation with five things written down: the offer, the best first classes, the launch path, the WellnessLiving reality, and whether the giveaway is worth the admin.

01
Offer
What is the actual first offer?I’d decide whether we are leading with a free class, a giveaway, or both. Then I’d lock the starter month price, number of classes, and 30-day expiry.
Output: one clear offer ladder Josh can say out loud.
02
Classes
Which classes should first-timers start with?I’d use the current class menu: bag training for the easiest first touch, beginner technique for skill interest, then a starter month to test routine.
03
Channel
Which launch path feels most realistic?My lean is QR/local partners first, Google/free-class if we want the simplest path, and small Meta ads only after the system works.
04
System
What can WellnessLiving actually do right now?I’d check the booking link/widget, messaging, source tracking, SMS/email permissions, reports, Marketing Suite, and Message Center before building around it.
Output: use WellnessLiving if ready; add one small outside tool only if needed.
05
Giveaway
If we use a giveaway, is it still simple enough?I’d want the prize, eligibility, consent, unsubscribe language, privacy copy, and basic rules handled before we promote it.
Output: either a clean giveaway or a simpler free-class campaign.